The power of CC-Link to open business opportunities in China was underlined at an event held recently to mark its tenth anniversary of its presence in China. Over 150 leading industrialists met in Shanghai to celebrate their successes in using CC-Link throughout China's burgeoning manufacturing sector.
CLPA-China, the CC-Link Partners Association's branch in China, organised the anniversary event near its headquarters in Shanghai. With all the Chinese branch offices participating, the gathering brought together guests from all over China and around the world.
An afternoon seminar hosted presentations from large CC-Link users such as Ford/Mazda and LG, as well as key partners such as Mitsubishi and Balluff, plus large Chinese OEMs. The event was completed with a boat cruise reception, giving all participants a tremendous view of the spectacular Shanghai skyline.
CC-Link originated in Japan over a decade ago and quickly became the de-facto standard for open networking throughout Asia. It has since spread to the Americas and Europe.
The 10th Anniversary event also helped highlight the CLPA's Gateway to China (G2C) programme. This is being launched in Europe in October 2011 and is intended to promote the fact that European companies will enhance their chances of success if they are fully conversant with CC-Link, rather than struggling to introduce an alternative fieldbus protocol. This is particularly true in certain industries such as automotive and flat panel displays, where CC-Link is predominant.
CLPA's G2C programme provides two types of benefit, namely development and marketing. The programme aims to help European device manufacturers get CC-Link products developed, and then to assist them with promotion in the Chinese market. A wide range of marketing benefits will be offered free of charge to companies who join the CLPA during the campaign period.
John Browett, the Acting General Manager of CLPA Europe, observes: "Everyone knows that China is probably the hottest market for automation right now. What is less well known is that CC-Link is a key enabling technology for success in that market. We want all European device makers to know they can increase their Chinese business by building in CC-Link. The G2C programme will promote this opportunity and back it up with tangible benefits."