New EMEA Marketing Director at Mitsubishi Electric

02 May 2013

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Mitsubishi Electric Factory Automation has appointed Klaus Petersen as Marketing Director for the EMEA (Europe, Middle East, Africa) Region, succeeding Chris Hazlewood, who is moving on to Mitsubishi Electric Japan to pursue the next level of his career.

Mr Petersen brings a wealth of experience to the role; having started his career as a specialist quality engineer for car maker BMW at its Research and Innovation Centre in Munich, he then went on to cover many other aspects of manufacturing and automation in his career before joining Mitsubishi Electric Europe with a high level of experience in automation hardware and software.

Most recently he has been the Business Development Manager for Mitsubishi Electric’s successful MAPS (Mitsubishi Adroit Process Suite) integrated PLC/SCADA programming and management tool for Adroit SCADA and Mitsubishi PLCs and so has an excellent balance of knowledge for both the technical and commercial aspects of marketing factory automation.

His skills are not confined to technology only. Originally from Denmark, he has lived and worked in Scandinavia, France and Germany and in each case has learned the local language. Along the way he has also become fluent in English. Outside of work you may find him mountain biking or as an enthusiastic team player on a basketball court.

Mr Petersen took over on 1 April 2013 from Chris Hazlewood, who has led the European Marketing team over the last three years. Mr Hazlewood, who has been transferred to Mitsubishi Electric`s headquarters in Japan – becoming the first non-Japanese Manager in the Factory Automation Division – joins a newly established group in the planning and marketing section. During his time in Europe he was instrumental in strengthening product marketing and establishing innovative marketing and partnering concepts for growing the power of Mitsubishi Electric’s Factory Automation business in the EMEA region, where expansion still continues.

Mr Hartmut Pütz, President of Mitsubishi Electric’s Factory Automation - European Business Group expressed his delight in welcoming Mr Petersen in to the new role, saying: “We would like to thank Chris for his contribution and wish him all the best for his new function, whilst welcoming Klaus to the role. Klaus’ broad knowledge base, insight and creative turn of mind make him an ideal candidate for leading further expansion of our FA business throughout the region.”

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