HepcoMotion expands into Chinese market

17 October 2014

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HepcoMotion expands into Chinese marketHepcoMotion recently welcomed a group of new Chinese distributors to their UK headquarters for a week of training on products and marketing. The increase in Chinese business marks a significant step up in Asian exports for the Devon-based manufacturer. Chairman, Giles Forster (centre in the picture, taken at the PPMA exhibition) says: “I am very excited about the new, fast-growing export market we have in China. Our distributors are committed to growing the business and the market is so vast in China that there is huge potential for us.”

The growth in China does, however, present some interesting challenges. Two of these are the extra language and translations needed, as well as becoming familiar with the traditional Chinese business methods.

Giles continues: “Chinese businesses communicate to their market in different ways compared to those we traditionally use in the UK so we are enjoying the new ideas and commitments we need to make in order to succeed as first to market in China. Hepco is well known for high-quality product and this is helping us build a substantial and effective customer base already.”

Some of the key benefits that Hepco are promoting to China remain the same as all their other markets around the world:

  • Vee guide systems are extremely tolerant of debris due to the self-cleaning action of the bearings wiping on the slide vees. In industries where fine abrasive dust and high levels of contamination are commonplace, a vee guide system offers clear advantages
  • The Hepco vee guide systems work well with and without the presence of lubrication, albeit with a reduction in load capacity for dry running. With bearings grease packed internally and sealed for life, they are the favoured option for machines in the food, medical or cleanroom industries
  • In high-temperature or vacuum applications nearly all off-the-shelf linear motion guide systems are unsuitable due to the materials used. However, vacuum and extreme temperature vee bearings are available that have been manufactured using only stainless steel for all components with no plastic components

HepcoMotion is an innovator in the field of linear motion. They originated the V guide system now used worldwide for the control of linear, rotary and continuous motion. Many of Hepco’s products can be seen within the case studies section on the website at, where you can learn more about the new Chinese distributors.

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