True mass customisation: B&R unveil innovation at SPS IPC Drives

09 October 2017

B&R Industrial Automation Ltdvisit website


B&R will be kicking off its SPS IPC Drives appearance with a big unveiling on Tuesday, November 28 at 9:30. At Booth 206 in Hall 7, the automation specialist will be presenting a product that will be instrumental in the coming era of mass customisation. B&R Managing Director Hans Wimmer says: “We are revolutionising the way materials move through the manufacturing process.”

The B&R booth will also feature a live demo showcasing its Industrial IoT and cloud connectivity offerings. OPC UA TSN will enable real-time access to cloud-based digital twins. Through better orchestrated mechanical processes, the communication technology will help speed up cycle times and increase productivity. As an active member of key working groups and consortiums, B&R is driving the innovations in standardisation and interoperability that will be crucial to achieving Industrial IoT connectivity.

Exhibition visitors will also get a look at the latest additions to B&R’s mapp Technology platform. Having revolutionised the development of automation software by replacing tedious programming with simple configuration, mapp now offers intelligent, ready-made software blocks for crane control and hydraulics applications.

For further information please go to or visit the company at SPS IPC Drives, Booth 206 in Hall 7.

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