Universal Robots expands Gold Cobot opportunity

13 September 2018

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Universal Robots earlier this year announced that it is celebrating its 25,000th cobot sale by giving away a Gold Edition cobot, shipped free of cost, to one lucky customer. However, due to a huge response and interest from customers all around the world, Universal Robots has decided to offer a Gold Edition cobot to a customer in each of Universal Robots’ geographical areas worldwide.

The reward for each of these customers is the previously announced Golden Cobot with the joints painted in a rich, gold-coloured finish, which is a refreshing take on Universal Robots’ iconic blue and grey cobots.

Universal Robots recently hit this significant milestone: 25,000 cobots sold since the first sale in 2008.

In Northern Europe the lucky winner was B-Loony Ltd. Based in Chesham, Buckinghamshire B-Loony, which manufactures a wide range of bespoke custom-printed products, was presented with its Gold Edition UR3 cobot at a meeting on 4th September, 2018. The meeting was attended by Mark Gray, UK Sales Manager at Universal Robots and UK distributor RARUK Automation Limited.

James Clephan, Operations Director at B-Loony said: “On behalf of the entire company I’m delighted to receive this special gold edition cobot. It will take pride of place on our production floor and has already proved a real hit with our employees. The golden cobot will soon be put to work alongside our existing robots, helping us to grow our market share by producing 2 million metres of promotional bunting each year.”

Mark Gray, UK Sales Manager, Universal Robots says: “B-Loony is the perfect example of how small and medium-sized manufacturers can realise the benefits of flexible automation. Adopting cobots has enabled it to continue manufacturing in the UK and to remain highly responsive to customer demands for personalised products, all while remaining highly competitive and growing their market share. We couldn’t have reached the historic 25,000 cobot landmark without visionary customers like B-Loony. Our continued commitment is to make the unlimited potential of robotics accessible for all. It’s therefore fitting that with this golden robot we get to celebrate not just Universal Robots’ success but also that of our customers who are transforming their workplaces, one cobot at a time.”

Since the sale of the its first cobot in December 2008, Universal Robots’ cobots have been utilised in industries ranging from food production to scientific research, taking on tasks that include industrial assembly, pick and place and even quality inspections. Unlike conventional robotic systems, Universal Robots’ cobots are designed to work hand-in-hand with operators with maximum efficiency, opening up more opportunities for human–robot collaboration in the workplace. These highly versatile cobots can take on a wide spectrum of tasks and have the fastest payback time in the industry, making them a viable option for small-scale businesses where conventional options may be too expensive.

To learn more about Universal Robots’ cobots please visit

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