Berners joins CLPA to help companies export to China

John Browett, General Manager of CLPA Europe, comments: "Gateway to China is a very important part of our services and Berners will add a new dimension to the CLPA."

CC-Link is claimed to be the leading open automation network technology throughout Asia, so it is a key enabling technology for the Chinese automation market. As well as helping members develop CC-Link products, the CLPA offers a significant package of benefits via the G2C programme. These include advertising, webinars, roadshows, exhibitions and other promotional activities. Recognising that China is a vast and diverse country, the CLPA maintains an active presence in many regions and industries.

Berners Consulting has its roots in Germany and offers consulting, coaching, training and project management services to assist in planning for market entry and establishing strategic relationships with local partners. As well as China it also offers its services for Brazil and Europe and puts considerable emphasis on cross-cultural and inter-cultural issues for expatriate business executives, local staff and international visitors. Recently Berners has also helped Chinese companies wanting to invest overseas in Western Europe.

Browett concludes: "The CLPA is focussed on providing enabling technologies that help European companies increase their success in the Asian automation markets. Many of the companies we work with have already begun operations in China and other Asian countries. Our relationship with Berners Consulting produces a powerful synergy by adding additional capabilities to address key business challenges encountered in these markets. The teamwork of CLPA and Berners Consulting will allow European companies to successfully address all aspects of business in the Asian markets, both technical and commercial."

Follow the link for more information about the CLPA's Gateway to China programme.