Posted to News on 21st Jan 2009, 12:53
Campaign targets workplace health, safety and hygiene
Kimberly-Clark Professional is launching a dynamic new Europe-wide marketing campaign targeted at the health & safety and hygiene in the workplace under the title Evolution of Care.
This campaign aims to drive home the message that Kimberly-Clark Professional has evolved from a washroom systems provider to become a reliable business partner delivering health and safety products for the workplace - whatever the application or environment.
Michel Le Borgne, Marketing Manager for the UK & Ireland at Kimberly-Clark Professional, says: "With our vast expertise and knowledge spanning 135 years, we continually strive to develop and evolve our products so that they are easy, comfortable, effective to use and they meet the ever changing needs of your industry.
"Evolution of Care focuses on end-users, giving them information in a form that is accessible and relevant to them. Evolution of Care is a fully integrated visually engaging campaign based on the theory of natural evolution, as the environment has always provided a stimulus for natural evolution. It covers PR and advertising as well as direct communication with end users of our products. At the same time there will be new product launches aimed at specifically targeted product segments."
A dedicated website, www.evolutionofcare.com, will explain the philosophy behind the campaign and provide practical information designed to help end users make the best use of Kimberly-Clark Professional health, safety and hygiene products in their working environment. There will also be newsletters for those who find printed information more useful, and exhibitions at which Kimberly-Clark Professional staff will talk to end users to help them understand how health and hygiene are inextricably linked with their personal safety and well-being.
The campaign will run throughout Europe. The website is available in eight languages already and all Evolution of Care information is designed expressly to reach the widest possible number of end users.
Kimberly-Clark Professional's sales team is going through a carefully targeted training programme designed to make them fully aware of the aims of Evolution of Care and to make sure they can pass the information on to end users in the most effective way possible.
Michel Le Borgne says: "We are getting to the bottom of what health and hygiene is all about. Evolution of Care is not going to be a one-off campaign for 2009. It is a change in the whole philosophy underlying how we put across the need for effective health, safety and hygiene. Our objective is to provide reliable products that add value to our end users. Evolution of Care will show them just how we are doing that."
