Henkel partners with Porsche in ABB FIA Formula E World Championship

Henkel through its well-known Loctite brand is partnering with Porsche in the ABB FIA Formula E World Championship, the only all-electric and most sustainable motorsport series.

With a strong legacy of performance, innovation, reliability and sustainability, Loctite has become the official Adhesives Partner for the TAG Heuer Porsche Formula E Team, offering premium professional products and extensive technical expertise on the Porsche 99X Electric – the company’s first all-electric racing car.

The ABB FIA Formula E World Championship actively promotes electric mobility and innovative mobility solutions that contribute to reducing air pollution and fighting climate change around the globe. Both Henkel and Porsche have set themselves the goal to drive progress towards a sustainable future.

Porsche Motorsport is constantly improving the Porsche 99X Electric in regards of efficiency and reliability to compete in the most competitive racing series in the world – the ABB FIA Formula E World Championship. Henkel supplies adhesive solutions for many applications, both in the Porsche development workshops and at the racetracks.

As part of the partnership the TAG Heuer Porsche Formula E Team uses a wide range of Loctite products, including a number of high-performance epoxy adhesives, retaining compounds, gap-filling adhesives, threadlockers (medium and high strength), structural adhesives, thread sealants and instant adhesives. The deployment of these products ensures complete mechanical reliability for a host of key applications, which extend from suspension bearings, gearbox housing parts and powertrain bolts, through to steering wheel components, O-rings and cables. Porsche test rigs for engines and gearboxes also benefit from the high-performance Loctite solutions.

“We are proud to partner with the TAG Heuer Porsche Formula E Team in the ABB FIA Formula E World Championship,” says Joerg von Ameln, corporate vice president for general manufacturing and maintenance at Henkel Adhesives Technologies. “Together we aim to pave the way to what is clearly going to be the future of motorsport. And this is an obvious match because, just like us, Porsche enters competitions to win.”

Eric Saunders, vice president of marketing for general manufacturing and maintenance at Henkel Adhesive Technologies, adds: “The partnership perfectly illustrates our shared brand values. This is an ideal platform on which we can emphasise the Loctite commitment to developing pioneering products based on real-world expertise whose safety and sustainability credentials are second to none.”

Thomas Laudenbach, vice president of Porsche Motorsport, comments: “In order to be successful in such a highly competitive racing series as the ABB FIA Formula E World Championship, we need strong partners who share our commitment and vision for the future of motorsports. We are delighted to welcome Henkel as our reliable strong partner. The Loctite core philosophy and products stand for innovation and sustainability which therefore makes it the perfect match for Porsche. This partnership between Henkel and Porsche is the continuation of a long, trusted collaboration.”