In search of the perfect partnership

As industrial automation systems become increasingly technical and data-driven, the need for automation equipment suppliers and system integrators to work more closely together has increased exponentially. Integrators who have access to technical and commercial support from their product suppliers will in turn deliver a better solution.

The concept of ‘accredited system integrator programmes’ is not a new one; industrial automation equipment suppliers have run successful programmes for decades. However, Mitsubishi Electric is taking a slightly different approach to this relationship by recognising the need to work closer with its integrators.

Melanie Bright, marketing manager, Strategic Partners, explains, “We have run our own system integrator programme for many years. However, we recently reviewed our approach, as we believe it needed to evolve and reflect the requirements of today’s system integrator. We listened to what our integrators needed from an automation partner and this feedback formed the backbone of our new programme.”

Help advance technical skills

Training and professional development, including technical knowledge, sales and marketing activities, can help to build an integrator’s expertise, which in turn, strengthens its reputation. This knowledge can enhance the quality and effectiveness of the end solutions an integrator provides. Training events and closer interactions create a ‘network’ amongst peers that can extend an integrator’s reach in the automation marketplace.

By choosing an automation partner who delivers this type of relationship-based programme, an integrator can grow as a business and have access to products as well as technical and commercial activities that are developed around its particular strengths and capabilities.

Programme relaunch

Melanie concludes, “We have relaunched our ‘Mitsubishi Electric System Integrator Programme’ (MSIP) with a strong commitment to our integrators. We want to invest in high-level professional development to grow their capabilities and provide one to one support when they need it. This is at the heart of our newly launched programme.

“By both parties working more closely together, we believe we can deliver a complete and seamless product solution for customers. This in turn will help us achieve the perfect partnership.”