Mouser Electronics expands to Japan with local service centre

Mouser views Japan as a strong market for innovative technologies, and the significant growth of design engineers and small- to medium-sized production business fits well with Mouser's model. The global distributor has been offering services to customers in Japan through its comprehensive website at Mouser.com, and through its other offices across Asia. It is prepared to strengthen its brand and presence in this key market.

Mr Glenn Smith, Mouser Electronics' President and CEO, says: "In Japan, our business grew 36 per cent last year, and our customer base grew 23 per cent. Japan has always been a pioneer in robotics and automotive technologies, and we look forward to being able to serve engineers in Japan with the world's newest semiconductors and electronic components from our vast lineup of the world's leading manufacturers. We will provide one-stop shopping with a fast delivery time of about three days.

"Unlike many distributors that focus on volume, Mouser focuses on new technology and new design. As volume production shifts to China, Japan has seen increasing numbers of design engineers with innovation-driven projects. Small- to medium-production quantities and leading-edge designs are becoming the core of Japan's electronics market, and it is important for us to have a local presence here in Japan."

Mouser stocks the newest semiconductors and electronic components authorised by more than 500 brands, including Japanese manufacturers Murata, Panasonic, Toshiba, Taiyo Yuden, TDK, ROHM, OMRON, and global brands such as Intel, Texas Instruments, Analog Devices, Altera, NXP, On Semiconductor and more. Mr Smith says: "When it comes to new technologies, new products and faster time to market, we want customers to think Mouser. We also are seeking to establish closer cooperation with Japanese brands to penetrate their products into more designs globally via our platform."

Mouser has seen solid customer growth in Japan with customers purchasing online through its website, Mouser.com. Strong annual growth year-on-year validates the need for a local office in the region. The new office will better support existing customers while at the same time enhancing Mouser's overall marketing efforts to serve new customers in the area.

For more information about the Japan Customer Service Centre, visit www.mouser.com.