Protective case manufacturer celebrates growth in Asia

Whilst it is well known that many UK manufacturers have suffered from work being outsourced to India and China, Zero Cases UK have managed to reverse this trend with a rapid growth in export numbers in both countries. The value for orders from India is expected to meet six figures over 120k by the end of 2013, with the predictions for Chinese orders not far behind, following an initial order for 120 cases.

According to ZERO UK's Plant Manager Mike Dimmack: "The export expansion to non-European markets is especially important for us as it helps us to balance any possible effects deriving from the austerity measures which are currently being employed throughout the Euro zone. Manufacturers in general have to trade within a very challenging economic environment at the moment. It therefore makes sense to pursue a sales and marketing programme which is not only focussed on the UK and Europe, but goes beyond."

Thanks to an increased exposure of ZERO products in India, the company's network of users is growing steadily from month to month, resulting in ZERO continuing to expand their market position within the country. Advances into the Asian market also complement the company's robust sales throughout Europe at the moment.

With future plans to further extend marketing activities in the Middle East and Asia, ZERO are also in the process of developing new product ranges which are due to be launched throughout this year. Featuring vacuum form plastic and additional lightweight aluminium rack cases, the products will complement the company's existing range of aluminium, plastic and bespoke enclosures. On top of that, the firm will be introducing an increased variety of larger rotor moulded case sizes and deep drawn carry cases with enhanced protective surface finish.

As for the Asian market, the company's aluminium 700 series 19" rack and modified aluminium deep drawn transit-type cases have proven to be particularly popular with the Indian commercial aerospace sector. Serving a more commercial market in China, ZERO are primarily exporting deep drawn carry cases to the country, hoping to increase their shares within the business-to-business market.

For more information about protective cases from ZERO Cases UK, please go to their website at www.zerocasesuk.co.uk.