Rotech debuts double-speed coder at PPMA TOTAL Show 2016
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Posted to News on 31st May 2016, 16:19

Rotech debuts double-speed coder at PPMA TOTAL Show 2016

With product personalisation continuing to flex its marketing muscle in the packaging arena, Rotech is unveiling a new development in its range at PPMA TOTAL Show 2016 - a new pouch feeding and coding system that can personalise codes at TWICE the speed of its current offering.

Rotech debuts double-speed coder at PPMA TOTAL Show 2016

Pouch attributes, such as size, ease of opening, increased use of sustainable material and the ability to customise packs is driving more companies, including smaller enterprises, to switch from rigid packaging. In 2014, almost 90 billion stand-up pouches were used globally. Market research firm MarketsandMarkets predicts that the stand-up pouches packaging market is projected to reach $33.4bn by 2020, achieving a compound annual growth rate (CAGR) of 8.1 per cent between 2015 to 2020.

Coding pouches offline in their flat form is the simplest way to comply with the increasingly stringent labelling legislation, ensuring a consistently clear, correctly positioned code. By doubling the speed of its coder with its new high-speed offline stack-to-stack pouch coding system, Rotech is giving manufacturers the tools to enter or increase output in this lucrative pouch personalisation market.

Rotech director Chris Baker explains: "Demand for pouches is being driven by a range of factors including machinery speed improvements and the ability to incorporate re-sealable features, such as zippers and sliders. Due to EU labelling regulations, manufacturers need to quickly print large amounts of variable information onto packs. Among them, product descriptions, nutritional data, ingredient lists, foreign languages as well as bar codes, date codes or batch codes. Being able to react quickly is vital, which requires flexible and reliable coding equipment."

The new system is a standalone vacuum feed overprinting system that enables pouches to be coded at speeds of over 80 a minute off-line, with a print area of up to 200mm wide, before they are filled with product. By coding offline in flat form manufacturers can overcome issues like coding awkward hard to reach pack corners or when it's difficult to present the pack squarely and consistently to the coding device.

As a responsive British manufacturer of packaging coding equipment, Rotech is committed to its "right code, right place, right cost' ethos. Chris emphasises: "Rotech offers a wide range of solutions enabling us to meet customer needs as opposed to a one products satisfies all approach. At PPMA TOTAL 2016 we are showcasing how our coding machines can assist the food, pharmaceutical, medical or DIY markets maintaining high-quality coding at high speed, while future proofing their investment as pouch and packaging trends continue to evolve."

Discover more and view the new double speed pouch feeding and coding system on Stand F12 at PPMA TOTAL Show 2016, or go to www.rotechmachines.com for more information.


Rotech Machines Ltd

1 Brownfields Court
AL7 1AJ
UNITED KINGDOM

+44 (0)1707 393700

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