Shell launches AI chatbot for B2B lubricants customers

Roger Moulding, Vice-President of Shell Lubricants Marketing says: "Customers and distributors are at the heart of our business here at Shell. We are continually investing in new solutions and services that make their lives easier and more convenient, and we expect digital platforms to play a key role moving forward."

Shell LubeChat can be used across a wide range of businesses and sectors, including general manufacturing, construction, agriculture, power and fleet. Designed to help optimise efficiency for customers and distributors, Shell LubeChat, alongside the entire suite of Shell Lubricants services, can help solve day-to-day challenges like quickly finding information about effective equipment lubrication. The platform is equipped to help users in a variety of ways, including finding the right product for their equipment, accessing Technical and Safety data sheets on Shell Lubricants products, learning how Shell Lubricants experts have helped other businesses improve their operations, getting the recommended Shell alternative to other products in the market, and finding their nearest authorised distributors.

Also available in the United States, China and India, and due to launch in other markets later in the year, Shell LubeChat is the latest example of a service that Shell Lubricants has designed to offer valuable support to customers and distributors. Shell LubeChat delivers Shell expertise instantly, no matter the time or day of the week, helping customers to make faster, better-informed decisions that can help bring down their Total Cost of Ownership (TCO).

Find out more about Shell LubeChat at www.shell.co.uk/lubricants.