STEMMER IMAGING launches new digital store for smart industry components

Launched officially on 1 June, SIS-TA introduces a fully digital and transactional sales platform for smart industry components, strategically expands STEMMER IMAGING's existing business model by complementing its established consultative approach with a scalable online sales channel focused on speed, simplicity, and direct availability.

Responding to changing customer expectations

Industrial purchasing behaviour has fundamentally changed in recent years. Customers increasingly conduct product research, technology comparisons, and supplier evaluations digitally and independently. At the same time, expectations regarding transparent pricing, immediate availability, and direct ordering capabilities continue to rise.

SIS-TA was specifically created to address these market developments with a digital-first approach tailored to customers who require fast and efficient procurement processes for industrial automation products.

"The market is shifting from education to execution," explains Mike Weccardt CEO, SIS-TA "Customers increasingly know exactly what they need and expect frictionless purchasing experiences with maximum transparency and speed."

A transactional platform for industrial automation

The new online platform serves as the central customer interface, covering the complete purchasing process from product selection and availability checks to transparent pricing and direct ordering.

At launch, SIS-TA focuses on machine vision products including cameras, optics, lighting, and frame grabbers. Over time, the portfolio will expand to include additional smart industry technologies such as cobots, AMRs, industrial sensors, smart cameras, motion control solutions, industrial I/O, and PLC systems.

SIS-TA will provide AI-powered first- and second-level support to ensure fast and efficient customer assistance. For more complex projects, solutions, and applications, customers will have access to STEMMER IMAGING's expert support organisation and its highly specialised engineering teams.

Strategic expansion into new customer segments

SIS-TA is specifically designed to address customer groups that increasingly prioritise speed, price transparency, and simplified procurement processes. The platform enables STEMMER IMAGING to expand into new market segments while strengthening long-term customer relationships within the broader group ecosystem.

The operating model has been intentionally designed to remain lean, scalable, and highly automated, allowing rapid adaptation to changing market requirements and future portfolio expansion.

With SIS-TA, STEMMER IMAGING takes the next strategic step in industrial digitalisation - combining competitive products, digital sales models, and integrated services into a future- oriented smart industry platform.