TSUBAKI strengthens joint brand identity

The core members of the new holding company are TSUBAKIMOTO EUROPE (Dordrecht), TSUBAKI KABELSCHLEPP (Wenden-Gerlingen), MAYFRAN EUROPE (Landgraaf) and TSUBAKI JUNGBLUTH (Bad Hersfeld). In addition to this, the European TSUBAKI subsidiaries and the European KABELSCHLEPP and MAYFRAN subsidiaries, including the international companies in India and China, are also part of the new organisational structure.

Henning Preis is the president and CEO of the holding company, and, among other things, also the Managing Director of TSUBAKIMOTO EUROPE and TSUBAKI KABELSCHLEPP.

The objective of the new holding company is to further harmonise collaboration between the European companies and to expand its organisational links. The bundling of competencies, know-how and resources now makes it even easier for the group of companies to offer its customers tailored complete solutions from a single source.

The restructuring will also be reflected in the brand identity, with a focus on the TSUBAKI umbrella brand, which will be much more visible as the company brand in the future. Well known brands such as KABELSCHLEPP or MAYFRAN are retained and will be continued as product brands. With this approach, the new brand architecture links a joint corporate identity with the continuity of established brands.

The changes are also reflected in the corporate design. TSUBAKI KABELSCHLEPP and MAYFRAN are abandoning their previous colour schemes and will be adopting the new corporate identity of the group of companies with its distinctive blue colour palette.

Established brands are retained

The aim of the new brand identity is to emphasise the affiliation of the European companies with the international TSUBAKI Group while retaining the existing structure for customers and business partners in the day-to-day operations. Contacts, products and established brands will not change.

"With the new European organisational structure and a joint corporate identity, we are creating a stronger link between our companies and are making our affiliation with the international TSUBAKI Group more visible," explains Henning Preis. "At the same time, our established product brands continue to stand for continuity and reliability. For our customers, there will be no changes to either their contacts or the solutions they are familiar with."