At Machine Building Live, Lenze marketing and communications manager Marc Vissers discusses how automation can help to address key industry challenges in the coming years, including skilled labour shortages, sustainability and the growing impact of AI.
(See Lenze at Machine Building North, 13 May 2026, on stand 80)
The machine-building and engineering manufacturing sectors are facing a perfect storm of challenges. Global economic uncertainty, supply chain disruptions and a shrinking engineering workforce in Europe are forcing companies to rethink how they operate. For many, the question is no longer if they should change, but how fast they can adapt.
Industries need to do more with less and accelerate the pace. It's a simple statement, but it captures the essence of today's reality. The push for automation and digitalisation isn't slowing down - it's accelerating. Why? Because the convergence of operational technology (OT) and information technology (IT) is unlocking new possibilities.
By combining real-time machine data with advanced analytics, manufacturers can optimise production efficiency, improve quality control and even manage energy consumption more effectively. This integration also paves the way for AI-driven insights and predictive maintenance, reducing downtime and boosting productivity.
However, this convergence brings new challenges: the closer OT and IT get, the bigger the challenge for data and machine security. Companies must balance innovation with robust cybersecurity measures to protect sensitive production data.
The foundation for success lies in modular and standardised automation platforms. These systems reduce time-to-market, lower costs and help companies retain critical knowledge in a rapidly changing workforce environment. In short, they're the building blocks for sustainable productivity and profitability and stay competitive in a global market.
Looking ahead, there are some major trends that will shape the industry:
1. Automation and AI integration: Automation is no longer optional - it's a necessity. AI-driven solutions enable real-time data analysis, predictive maintenance, and optimised production processes. Lenze's FAST automation software and Digital Twin technology are prime examples. These tools allow engineers to simulate and test systems virtually, reducing development time and bridging the gap caused by engineering talent shortages.
2. Sustainability as a business imperative:Sustainability is no longer just a buzzword; it's a competitive advantage. Manufacturers are under pressure to reduce carbon footprints, minimise waste and optimise energy consumption. Lenze has invested heavily in energy-efficient drive and motor technologies, helping machine builders lower operating costs while meeting environmental goals.
3. Industry 4.0 and Digital Twins: The rise of Industry 4.0 is transforming how factories operate. Digital twins - virtual replicas of physical systems - allow manufacturers to simulate, optimise and troubleshoot processes before implementation. This capability accelerates decision-making and reduces costly errors.
4. Human-machine collaboration: Advanced robotics and intuitive automation systems are enabling closer collaboration between humans and machines. This shift allows workers to focus on strategic, creative tasks while machines handle repetitive or hazardous operations. The result is higher productivity and improved job satisfaction.
Where should you start?
With so many changes on the horizon, companies should start with cooperation. Don't get hung up on brands - focus on functionality. Assess your current OT/IT setup, listen to your customers, and work closely with your supply chain. If you don't, someone else will.
The first step is to evaluate your existing systems and identify where integration can deliver the biggest impact. From there, build partnerships that help you scale - because in today's market, speed matters.
The message is clear: adaptability, collaboration, and innovation aren't optional - they're survival skills. For those ready to take the leap, Lenze offers more than products; it offers partnership. With nearly 80 years of experience and a portfolio designed for the future, Lenze is helping machine builders turn today's challenges into tomorrow's opportunities.
Want the latest machine building news straight to your inbox? Become a MachineBuilding member for free today >>