Posted to News on 11th Apr 2019, 16:06
TUV SUD rebrands in the UK
As part of the drive to improve the understanding and accessibility of TV SD's services, the company is switching to a single-brand TV SD name within the UK market.
From 26 March 2019, the name 'Product Service' is being dropped and the division will simply operate under the brand name TV SD.
Chris Guy, Head of Product Service Division, states: "We are starting a programme looking at how we can simplify and improve the way customers find, recognise, interface and engage with us. Appreciating there has been confusion in the market, this first step allows us to align and further benefit from the incredibly strong brand of TV SD."
The rebrand of 'Product Service' to TV SD signals the start of a long-term plan of driving a new, one-brand TV SD name within the UK market that connects the different operating divisions seamlessly.
Importantly, the removal of the 'Product Service' name within the UK market has no effect on business operations, legal standing, nor existing contractual relationships. The only change is simply the removal of the 'Product Service' name from TV SD.
