Visitor registration now open for Advanced Engineering 2024

This year's show will expand on the success of two forums introduced last year - the Main Stage and the Advanced Materials and Technologies (AMT) forum. The Main Stage will feature keynotes and key industry players, while the AMT forum will delve deeper into end user case studies across all sectors.

Such expansions have been made to compliment the success of the annual show's rebrand in 2023, having presented a fresh look for visitors. The event featured a new cross-industry floor layout, which was previously divided into several zones, allowing a broader range of exhibitors from a variety of industries that included newly added sectors like marine, motorsport, construction, medical, rail and sport.

Over 8,800 visitors were able to explore both events, which included 400 exhibitors from AE and 202 from its co-located show, Lab Innovations, all with a single badge. Among the visitors were representatives from well-known companies like Airbus, Rolls-Royce, IBM, Boeing, McLaren, BAE Systems, Catapult HVM, the Department for International Trade and Jaguar Land Rover.

"The overwhelmingly positive feedback from 2023 confirmed that the changes made worked, with exhibitors and visitors having found that the new approach created a more collaborative atmosphere for better interaction and networking," explained Alison Willis, director at Easyfairs, the organiser of Advanced Engineering.

"This year, the forums will offer industry insights on the following trending topics; sustainability, innovation, government and policy, automation, AI and skills and levelling-up, all of which have been curated by our outstanding advisory board and industry partners. We're also planning to broaden our scope by providing high-quality content from an even greater variety of industries."